Corporate Recycling Microlearning

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 This interactive Storyline eLearning microlearning was designed to help raise awareness of common office items people might not realize are recyclable. 

  • Purpose: To improve employee knowledge of common office items that can be recycled in order to ensure office items are properly recycled

  • Audience: Workers from all departments reviewing the company recycling initiative training

  • Responsibilities: Research, Content Development, Analysis, Storyboarding, Instructional Design, eLearning Design

  • Learning Theory Considered: Knowles 4 Principles of Andragogy and UDL 

  • Project Model Used: ADDIE

  • Tools Used: Articulate Storyline, Adobe XD, Canva, and Adobe Photoshop

  • Date Completed: January 2022

Background: This is a hypothetical project for a fictional company. It was inspired by my school's recycling audits and investigating the way many companies are using data from recycling audits and attempting to further their recycling programs. A recent Covanta survey of 2000 Americans said that 62% of respondents were not sure which items might be recyclable (Waste360 Staff, 2019). Therefore, my thinking was that many companies might struggle with this issue. 

Problem:  Wallers Industries (fictional company) has a recycling initiative that has not been very successful per the latest data from a recycling audit. In this scenario, the employees know where the recycling bins are and generally recycle paper items and soda cans. However, they are not recycling other items they could be recycling, such as cardboard boxes, light bulbs, printer cartridges, etc. This suggests a knowledge gap in what can and should be recycled rather than a lack of motivation to recycle. 

Solution: In this hypothetical scenario, the employees do know where and how to recycle and actively recycle other materials. So they have a motivation to recycle as well. So, the goal is to fill a knowledge gap on what items can and should be recycled. 

 

Learning Goal: Employees will be able to identify common office items that can be recycled and will begin recycling them instead of throwing them away in the trash. 

Organizational Goal: Company recycling audits will indicate all appropriate materials are recycled. 

Analysis
 
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Design & Development

Process Notes: The focus goal was on improving outcomes for three particular items in the next recycling audit: cardboard boxes, printer cartridges, and light bulbs. (Research revealed these as three of the most common items that are thrown away in error per recycling audits.) 

For deliverable #1, I designed an infographic that could be distributed to all employees digitally and hung around the office, particularly near trash/recycling areas. This was designed in Canva, as was the fictional logo. 

For deliverable #2, I designed and developed the microlearning via multiple iterations of quick prototyping, using a SAM project model, refining the product as I developed it. Mock ups were done using Canva and Adobe XD, but frequent changes were made to these and the Storyline interaction. 

Design & Development Priorities:

  • Simplicity: I wanted an experience that relies on visuals and icons and is easy to understand for all types of employees. It was important the final product be simple and help users learn through basic feedback. 

  • Brevity: The goal was a microlearning interaction that would help with recall and not be frustrating to complete or even repeat. 

  • Inclusive Design: I am always scouring stock photos for the most representation I can find.

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Implementation & Evaluation Notes

This is a hypothetical company and scenario, so the implementation/evaluation is hypothetical. However, the implementation plan, KPIs and Kirkpatrick evaluation metrics are suggested below. 

Implementation Plan: Post the infographic around offices, particularly near trash and recycling areas, as well as give a copy to each employee physically. Digital was considered, but physical seemed better for long-term retention on this particular issue. This would be printed on recycled paper! 

KPIs to consider: 

  • In company simulated checks, is recycling of these 3 items increasing? 

  • In recycling audits, is there reduced waste of at least 20% on these particular items and overall? 

Evaluation on Kirkpatrick: 

  • Level 1 (Reaction) and Level 2 (Learning): This can be conducted with before and after surveys. The "before" survey can essentially contain the 3rd question from the "after" survey as a pretest to the microlearning exercise. Sample survey prototype: After Survey.

  • Level 3 (Behavior): Site managers can conduct weekly checks on varying days of the trash/recycling areas to simulate the recycling audits and determine if there has been a change in behavior. The checklist should examine recycling waste of these items in the training. 

  • Level 4 (Results): The recycling audit, conducted quarterly, will determine the success of the training. 

Next steps may emerge from Levels 3-4 particularly if internal audits are not on track or the external audit does not show improvement in all areas. 

Resources 

Clean River Staff. (2021, January 7). 10 tips to increase your office recycling. CleanRiver. Retrieved January 20, 2022, from https://cleanriver.com/blog-tips-

increase-office-recycling/

Waste360 Staff. (2019, April 23). Covanta survey: "Americans don't know how to recycle". Waste360. Retrieved from https://www.waste360.com/recycling/

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